CATALYSING ECONOMIC GROWTH IN BALKAN COUNTRIES
Keywords:Balkan countries, digitization, information technology, economic development, internet
In a world of speed and transformation from tangible to intangible, because of the Internet revolution and remarkable technological development and the subsequent prosperity and growth of individuals and companies. To upgrade developed countries, developing countries had taken serious steps towards the digitization of society and the economy. Serbia, for example, is a Balkan State that has strengthened the role of digitization in its governmental and commercial activities, as well as being one of the main indicators of GDP growth, as well as a crucial factor in the European Union's accession and enhanced market competitiveness. Like Serbia, most Balkan States have tended to embrace digitization in their activities aimed at bridging the digital divide between the Balkan States and the developed countries of the European Union, on the one hand, and at achieving the European Union's accession standards and conditions on the other. This paper provides a comparative analysis of the digital divide and the degree of the Balkan States' reliance on digitization in their organizations. It also aims to demonstrate the consistency of the Balkan States' trend towards digitization with EU countries through several factors: Embrace digitization in public services (digital government), enhance digital culture skills and knowledge among individuals, promote digital literacy, and stimulate the creation, promotion and financial and legal financing of digital platforms in accordance with funding packages, legal frameworks and regulations aimed at promoting digitization between the Balkans and developed countries .