INNOVATION AND DIGITISATION: TOWARDS BETTER FIRM PERFORMANCE AND SUSTAINABILITY

Abstract

Innovation and digitisation are crucial in driving better firm performance
and sustainability. Innovation involves creating new products, processes, or
services that offer value to customers, while digitisation involves converting
analogue information into digital format. By embracing innovation and digitisation,
companies can improve their efficiency, increase transparency, and reduce costs.
The results show that these concepts can contribute to sustainability by reducing
waste, increasing energy efficiency, and improving access to information and
transparency. We conclude that companies committed to innovation and
digitisation are more likely to remain competitive and sustain their growth while
contributing to a more sustainable future.